Privacy policy
DIVERSITY SHOP INC. (its shareholders, employees and business partners) is committed to protecting and securing the personal information obtained on this transactional site in the course of our relationship with you and to preserving its confidentiality. This Privacy Policy of DIVERSITY SHOP INC. (the “Policy”) describes the types of customer personal information we collect, how we use it, and the measures we take to ensure it is properly managed.
We have developed our policies and practices so that they comply with the Personal Information Protection and Electronic Documents Act, as well as provincial private-sector privacy laws. Please note that this Policy may be amended from time to time.
Personal Information
Information is considered personal when it relates to an identifiable individual. In our case, personal information includes name, address, age, date of birth, gender, opinions, preferences and purchasing habits.
DIVERSITY SHOP INC. will always provide the reason why we are collecting personal information, either before or at the time the information is collected. We may collect, use and disclose your personal information in order to:
— process and manage your payment for product purchases, if you make an online purchase or use a debit or credit card;
— assess your interest in products, rewards and programs, determine your eligibility for them and, where appropriate, offer them to you;
— manage the delivery, return or exchange of products;
— track and analyze your transactions, including your purchases, shopping habits, account activity and payment history for marketing research purposes and to communicate promotional offers tailored to you;
— track and analyze use of the transactional site to provide a better customer experience, such as personalized offers and advertising;
— conduct surveys and studies for research, statistical and product-development purposes (information remains anonymous where possible);
— verify your identity and prevent errors and fraud;
— manage and assess our risk;
— carry out promotions and administer contests;
— comply with applicable legal, regulatory and self-regulatory requirements;
— respond to your questions, comments or customer-service requests; and
— perform tasks for other purposes authorized or required by law from time to time.
By providing us with your personal information, you consent to our use of it for the purposes described above.
Withdrawing your consent for us to collect, use and disclose your personal information may limit our ability to provide you with certain products, such as privileges and benefits.
We obtain your consent for the collection, use or disclosure of your personal information, except to the extent permitted by law. The method used to obtain your consent may vary depending on the circumstances and the nature of the information. Consent may be given verbally or in writing, and may be explicit or implied. We generally seek your explicit consent (verbal, written or electronic) before collecting, using or disclosing your sensitive personal information.
The benefits of your consent
DIVERSITY SHOP INC. is a company that offers a unique range of products and advice. We want to provide you with exceptional customer service and superior value, and to do so we must collect your personal information. This information helps us better understand our customers and communicate to current and future customers information about products, services, rewards and special offers that may be of interest to them.
We may also provide your personal information to third-party marketing partners (“marketing partners”), so that they can send you information directly about products, services, rewards and special offers that may be of interest to you. This information may be communicated by mail, email, fax, telephone, text message or any other form of electronic message using the contact details you have provided to us.
Withdrawal of your consent
You may withdraw your consent at any time if you no longer wish to receive communications about products and services. To do so, simply click the “Unsubscribe” link in our email communications or contact us. Your request will be processed as quickly as possible, but your name may not be removed in time from certain lists used for ongoing promotional activities.
We may also still contact you for reasons related to the administration of your account and may send you transaction- or operations-related messages even if you have withdrawn your name from our marketing communication lists.
Consequences of cancelling or refusing consent
We may be less able to communicate with you if you withdraw or refuse to provide your consent. For example, we may no longer be able to send you discount or reward offers, inform you of contests, or provide you with information about products and services that may be of interest to you.
DIVERSITY SHOP INC. will collect only the information we need to provide you with products and services, as outlined in this Privacy Policy. When we need to collect personal information for reasons other than those described in this Policy, we will seek your consent before or at the time of collection, or as permitted by law. We collect your personal information in a transparent, fair and lawful manner.
We limit the use, disclosure and retention of your personal information.
We use and disclose your personal information for the purposes for which it was collected, unless you consent to other uses or disclosures, or applicable laws permit or require it to be used and disclosed for other purposes. We do not sell or rent the personal information we hold.
We may sometimes disclose your personal information to external companies that help provide services, such as service providers and agents (“service providers”). When your personal information is disclosed to a service provider, that provider is required to protect it and to comply with this Privacy Policy. You may contact us to obtain information about our policies and practices regarding service providers to whom we have disclosed your personal information and to obtain their contact details (see the “Contact Us” section below). We retain your personal information for the duration of our business relationship with you or for the period required by federal and provincial laws.
In the event that DIVERSITY SHOP INC., its brands or substantially all of its assets are acquired by an independent third party, your personal information may form part of the transferred assets. By providing us with your personal information, you agree that we may disclose it, while maintaining its confidentiality, to any potential assignee and its advisers for the purposes of their due-diligence procedures, completing such transactions and continuing the operations of the acquired businesses.
DIVERSITY SHOP INC. and its service providers may provide your personal information in response to a search warrant or other legally valid request or court order, or to an investigative body in the case of a breach of an agreement or violation of law, or as required or permitted by applicable Canadian or other laws. We may also disclose personal information where necessary to assert, exercise or defend a legal claim and to investigate or prevent any actual or suspected loss or harm to persons or property.
Keeping your personal information up to date
We want your personal information to be current, accurate and appropriate for the purposes for which it was collected. Please inform us of any changes to your address, telephone number or any other relevant information you have provided so that we can continue to offer you the best possible service.
We protect your personal information
We attach the utmost importance to the security of your personal information. We have implemented appropriate technical, physical and administrative safeguards and security measures designed to protect your personal information. Our service providers are contractually required to maintain the confidentiality of your personal information and may not use it for any unauthorized purposes.
When the law requires us to disclose personal information, we take reasonable steps to verify the legitimacy of the request and provide only the information required by law. We regularly review our security methods and measures and verify that they are applied in line with standards to ensure their effectiveness and suitability in light of the level of sensitivity involved.
We are transparent about our privacy practices
We are committed to providing you with clear and accessible information about our policies and practices for managing your personal information.
You may request access to the personal information we hold about you
You have the right to access and update your personal information in our possession and to correct any inaccuracies. To access your personal information, please send us a written request. We will respond to your request for access or information within a reasonable time.
However, there may be circumstances in which we cannot grant your request. For example, this may be the case if access to your personal information would reveal confidential or proprietary business information, personal information about another person (which we would be unable to separate from yours), or information that is confidential under the law. We may request certain personal information to verify the identity of a person seeking access to their personal records.
We respond to your privacy questions, concerns and complaints
We will respond within a reasonable time to any questions, concerns or complaints related to privacy or to our privacy policies and practices. We will address any concerns you may have about the protection of your personal information and will initiate an investigation if necessary. In most cases, issues are resolved simply by being brought to our attention and discussed.
You can contact us by phone, email or mail using the contact details provided in the CONTACT US section of this website.
